What’s Behind the Name?

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  • April 20, 2015

‘TCB’ – an homage to Bachman Turner Overdrive? Nah. Although that is pretty much the best karaoke song ever made…TCB just stemmed from a something I’d catch myself saying when I was having a really good day or one of those “for the win” moments. It’s that fist bumping, eff-yeahing, high-fiving, cheeky grin a-ha moment when literally you’ve clued in that today could be the best day of your life. 

Who doesn’t love a moment like that?

Maybe it came out of having a brilliant idea. Someone saying “I love you”. Winning. Maybe losing. Whatever the case, TODAYCOULDBE is happy brought into the design practice. If there’s one thing I wanted to build a design practice and indeed my life around, it’s that the world needs more TCB moments. We aim to create and share that vibe with people through clean, honest design.

Rock on, yo.